Hello Show Season
With so much noise out there as we are in show season here’s a huge reminder as you and your team are building out content and strategy for 2025. Keep focusing on the genuine connections and building authentic storytelling.
Some things to keep in mind
- Focus on Real Connections, Not Just Going Viral
Going viral is cool for a hot minute, but it doesn't build a brand, please get rid of this idea. It’s not 2020 Tik Tok boom. Instead of chasing trends, focus on creating content that your audience cares about. It’s way better to have a community of 1,000 engaged followers than a million who just scroll past. Build relationships, respond to comments, and keep the conversation going. Trust me, that’s what keeps people coming back.
- Start with Organic Content
When you're getting your footing, lean into organic content. Show what you’re already doing—whether it’s a day out in the field or tips from your latest hunt, new products coming in, opportunities you are offering, xyz. Turn those produced moments and everyday moments into stories that resonate. And don’t shy away from recycling your best posts. Most of your followers didn’t see it the first time, and it’s okay to share it again!
- Get Creative with Multimedia
People want more than just text and photos. Run with videos, podcasts, and live streams to really connect with your audience. Share stories that show the heart of your brand and get people involved. Make it interactive! Ask questions, run polls, or share behind-the-scenes content. The more you engage, the more your audience will stick around. Use what social media is giving you.
- Keep Your Messaging Simple
Clarity is key. A confused mind says ‘NO’. If your audience is confused about what you’re offering, they’re going to bail. Simplify options and be clear about how your products can help them. Don’t overwhelm folks with choices—get straight to the point about what you do and why it matters.
- Build a Team That Brings Different Skills to the Table
Marketing isn’t a one-person show, and trying to do it all yourself is a recipe for burnout. Instead, surround yourself with a diverse team that brings different strengths—whether it's social media, content creation, or analytics. Each person plays a critical role in making your brand shine, and together, you can create a more effective strategy.
By focusing on real relationships and building a solid team, you’ll set your brand up for success in the short and long term.
See y’all at SHOT & Western Hunt 🫡
