Marketing is anything but simple. Digital technology and social media has changed how everyone interacts with brands.

Marketing now compared to 40 years ago, has various platforms, each with its own rules and audiences, especially age, whose on Facebook is often very different than those on Instagram. The challenge lies in navigating this complexity while still delivering relevant messages.

Its far too often that one person has to take on multiple roles in this space, social media manager, content creator, data analyst, and brand strategist. This can result in overwhelming workloads and little recognition or fair pay for the many responsibilities they handle.

Trends change quickly, adding to the complexity. What works today might not work tomorrow, so marketers need to stay agile and responsive. A single mistake can lead to public backlash, especially with social media amplifying consumer voices. Unfortunately, this pressure often leads to unrealistic expectations without proper respect or compensation for the hard work involved.

Lets just say the marketing world is different than what it was 40 years ago…the challenges may seem daunting, they also encourage creativity, collaboration, and a renewed focus on building meaningful connections with consumers, all while valuing and supporting the ones who are determined to make those connections happen.